About Us

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Marketing Agency near Lexington
About Shadow Marketing Media

At Shadow Marketing Media, we are passionate about helping businesses in and near Lexington reach their full potential through innovative digital marketing strategies. Our team of experts has years of experience in the industry and is constantly staying up-to-date on the latest trends and techniques. We specialize in a range of services including website design, search engine optimization (SEO), social media management, reputation management, branding, and strategy.

We believe in building strong, long-term relationships with our clients and strive to deliver exceptional results with every project. Our team at Shadow Marketing Media is dedicated to understanding your unique business goals and developing a customized approach to help you achieve success. We take pride in our ability to deliver measurable results and are committed to transparency throughout the entire process. Contact us today to see how we can help your business thrive in the digital world.
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Joshua Carney
Founder & CEO | Shadow Marketing Media





Joshua Carney is the founder and CEO of Shadow Marketing Media, a digital marketing agency built with one simple goal in mind — helping businesses grow through honest strategy, strong branding, and marketing that actually produces results.

With years of experience building brands, partnerships, and media platforms, Joshua understands what it takes to capture attention and convert it into real business growth. His background spans digital marketing, brand development, outdoor media, and entrepreneurship, giving him a unique perspective on how businesses can stand out in competitive markets.

Joshua is also the founder of Son of the South, a nationally recognized outdoor brand and media platform where he has worked alongside major outdoor companies, television networks, and industry leaders. Through those experiences he developed a deep understanding of branding, audience engagement, and the power of authentic storytelling.

The name Shadow Marketing Media was inspired by Joshua’s dog, Shadow — a loyal companion who symbolized trust, dedication, and unwavering support. Those same values are the foundation of the company today. Joshua built Shadow Marketing Media with the belief that marketing agencies should operate as true partners, standing beside their clients and helping them grow every step of the way.

Today, Joshua leads Shadow Marketing Media with a focus on delivering clear, measurable value for clients through services such as website development, social media marketing, digital advertising, and modern AI-driven marketing systems.

His mission is simple:
help businesses build stronger brands, reach more customers, and create long-term growth through marketing that works.
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Questions & Answers
Frequently Asked Questions
 


How do you communicate with clients during a campaign?
Communication is an important part of any successful digital marketing campaign. A good digital marketing agency will establish clear lines of communication with their clients and make sure to keep them informed throughout the campaign. This may involve regular progress updates, the use of project management tools, and the availability of team members for questions and concerns. At Shadow Marketing Media, we are available via Zoom, phone, and email.
 

How do you handle conflicts of interest?
Conflicts of interest can arise when a digital marketing agency is working with multiple clients in the same industry or targeting the same audience. A good digital marketing agency will have policies in place to prevent conflicts of interest and ensure that their clients receive the best possible service. At Shadow Marketing Media, we have certain guidelines in place when working with multiple clients in the same industry to ensure that our efforts are not in conflict with one another.
 

How do you stay up-to-date on the latest trends and techniques in digital marketing?
A good digital marketing agency should stay up-to-date on the latest trends and techniques in the industry in order to provide the best possible service to their clients. This may involve attending industry events and conferences, staying active in online marketing communities, and continuing education and training. Here at Shadow Marketing Media, we are active in a number of online marketing communities and commit to staying on top of the latest trends.
 

How do you measure the success of a digital marketing campaign?
There are a number of ways to measure the success of a digital marketing campaign, including tracking key performance indicators (KPIs) such as website traffic, leads generated, and conversions. At Shadow Marketing Media we'll work with you to determine the appropriate KPIs for your business and track progress throughout the campaign.
 

How do you determine which tactics will be the most effective for my business?
Here at Shadow Marketing Media, we’ll take the time to listen to you and thoroughly understand your business goals and target audience. From there, we will conduct market research and analyze data to determine which tactics will be most effective in reaching your target audience and achieving your desired outcomes.
 

Take The First Step Towards Online Success!

Contact Shadow Marketing Media for a free consultation.
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